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The Appropriate Marketing Language to Capture the Youth in the Market
A large part of the population is made up of the millennials. Generation Z members also take up another significant portion of the overall population. The combination of those segments makes up about half of the total population we have. When you are selling, especially when marketing, you need to pay attention to this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups care about the experience in the event. The previous generation were more into the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. There is a need to show them what impact and influence the experience of using your products and services will give them.
Online marketing will be our preferred marketing approach. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. None of them is ever really offline. It, therefore, makes sense to try and market to them where you are certain they will be found. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to tell them what your brand is about. You cannot expect them to buy a product on the basis that it works. They first look at the vision and mission of the brand that presented the product to them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They, for example, worry over things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You need to then think along the lines of gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. You are yet to meet another group with more diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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