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How Logo Colors Can Improve Your Brand

Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors make an attractive and enticing logo?

You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.

If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Is your brand trendy or classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.

You get different emotions when you see different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.

Here are the two categories of color – warm and cool. The warm colors will be considered first.

Men are attracted to the color red. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

If you want a friendly, playful color, then use orange. It possesses overall energy. It is great with children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.

Let us now look at the opposite, the cool colors.

Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.

If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.

If you want to learn more about logo colors, visit this website and read more about it now.

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